01
Per-post context
Save the product, price, link, sizing, offer rules, and the line you want repeated for every post. Replies use those facts — never a guess from a generic account profile.
Per post & per Reel
Features
Everything ReplyMagic does, organised by what it actually solves.
The product is a context engine wrapped in an Instagram-safe automation layer. Below: the full feature surface — context, voice, automation, safety, analytics, and multi-account.
01 — Context engine
Replies grounded in what the post is actually about.
The core mechanism. Every reply combines per-post context, an AI analysis of the image or Reel, your voice profile, and the commenter's language — before a single word is generated.
02
Image + video analysis
Every Reel gets transcribed, on-screen text gets extracted, and photos get described. ReplyMagic knows what your post is showing, not just what your caption says.
Multimodal AI
Open page 03
Voice profile
Drop in 5–10 of your past replies. ReplyMagic anchors to your tone, emoji habits, sentence length, signature phrases, and sign-offs. Per-account, never bleeds between brands.
Tunable any time
Open page 04
100+ languages
Replies match the commenter's language while keeping your tone and the post's facts intact. Auto-detected per comment.
Auto-detect
02 — Automation
Auto-send the obvious. Queue the rest. Your call.
The default workflow is hybrid. Trusted categories auto-send. Edge cases queue. You stay in control of which is which, per post or across the account.
05
Auto-send and approval queues
Let obvious answers go out automatically. Queue pricing edge cases, complaints, sensitive topics, and VIPs for review. Toggle per-post, per-account, or per-rule.
Hybrid by default
06
Approval workflow
Approve, edit, or reject every queued reply from one activity log. Status tracking, manual edits before send, and one-tap approve from desktop or phone.
Human-in-the-loop
Open page 07
Live comment feed
Real-time inbox of every incoming comment, with the AI's draft, the source post, and quick actions. Stay on top of engagement as it happens.
Real-time
Open page 08
Comment + DM coverage
Public comments and private follow-up DMs share the same context layer. Followers get consistent answers in both places, in your voice.
Unified
03 — Safety
A safety layer before the AI ever runs.
Most AI reply tools fail by saying something weird. ReplyMagic fails by saying nothing — comments that fall outside your guardrails route to a human or get filtered up front.
09
Spam + policy gates
Spam, duplicate questions, and policy-risky comments are caught before the model ever runs. Saves you tokens and stops weird replies before they happen.
Pre-model filter
Open page 10
Always-refer-to-you topics
Hard don'ts, signature moves, refund flags, custom-order rules — set them once and ReplyMagic routes those comments to your queue instead of guessing.
Guardrails
11
Meta-safe workflow
Built around official Instagram Graph API access through the Meta Tech Provider program. No scraping, no proxies, no rate-limit hacks.
Meta Tech Provider
12
Similar-question caching
Recurring questions reuse approved replies — same answer, same voice, lower latency, lower cost. The cache learns from every comment you approve.
Cost-aware
04 — Operations
Run one account or twenty. Same dashboard.
Per-account isolation, an analytics dashboard you'll actually open, automatic post sync, and templates for the most common verticals.
13
Multi-account isolation
Run multiple brands or clients from one dashboard. Each account gets its own voice profile, context model, analytics, and quota.
Agency-ready
Open page 14
Analytics dashboard
Comment volume, reply timeline, response time, coverage rate, top fans, hourly distribution, question ratio. 7d / 30d / 90d / all-time, in your timezone.
Decision-grade
Open page 15
Auto-sync + backfill
New posts pull in automatically every 15 minutes. Old posts can be backfilled on demand so you can switch AI on across your existing feed.
Always fresh
16
Industry presets
Persona templates for retail, coaches, creators, real estate, healthcare, and travel give you a sensible starting point for tone, rules, and guardrails.
Onboarding head-start
What's coming next
The roadmap is more channels, more languages, more analytics.
- → TikTok and YouTube Shorts comment coverage
- → Per-post tone overrides for serious vs. fun posts
- → Approval queue from mobile push notifications
- → Voice profile auto-tuning from approved replies
- → Cohort analytics — which post types convert
- → Public API for agencies running their own dashboards
FAQ
Feature questions, answered.
What makes ReplyMagic different from keyword automation? +
Keyword automation reacts to a trigger word. ReplyMagic reads the context saved for the specific Instagram post — plus an AI analysis of the image or Reel — then drafts an answer using your brand voice and the actual offer, product, or policy behind that post.
Can I approve replies before they are sent? +
Yes. You can keep ReplyMagic in review-mode, auto-send only trusted categories, or combine both. Sensitive topics can always stay in the approval queue, and you can edit any draft before it goes out.
Does it work on Reels and carousels? +
Yes. Comments on Reels, carousels, and single posts are all in scope. ReplyMagic transcribes Reel audio, reads on-screen text, and identifies products in photos so the per-post context is grounded in what the post actually shows.
Can I run multiple Instagram accounts? +
Yes. Each account gets its own voice profile, context, analytics, and quota — nothing bleeds between brands. Stack extra accounts at $15/mo each.
What if a comment is spam or a policy issue? +
ReplyMagic runs spam and policy gates before the AI ever generates a reply. Spammy, duplicate, or policy-risky comments get caught up front — you save the tokens and the model never says anything weird.