USE:01 — Booking
Booking inquiries.
“Are you taking new clients?” “Do you have anything next week?” ReplyMagic confirms availability based on what you set, sends your booking link, and tells repeat clients which day you're closed.
For service businesses
Stop losing leads to “DM for pricing.”
ReplyMagic answers the booking, pricing, and location questions every service business gets — concretely, in your voice, on the post they were already looking at. ~5 minute setup. Built on the Official Meta Tech Provider.
Why service comments are different
Your prospects are shopping, not browsing.
Someone commenting on a hair transformation isn't there for the aesthetic. They're trying to figure out whether you'll do this for them, what it costs, and whether you can fit them in. The faster they get a real answer, the more often they book.
- ✓ Service details set per post — not one generic blob
- ✓ Booking links sent in DM with the right context
- ✓ Pricing ranges answered concretely
- ✓ Location & travel rules built into every reply
- ✓ Qualified leads flagged for human follow-up
- ✓ Voice profile that matches your studio, not a chatbot
What you can finally automate
The five questions every service business gets.
USE:02 — Pricing
“How much for a balayage / shoot / training session?”
Set a published price range per service per post. ReplyMagic answers with the actual range — not “DM for pricing” which loses 60% of warm leads on the spot.
USE:03 — Location
Location & travel questions.
“Where are you based?” “Do you travel to weddings?” “Do you serve [city]?” Set your service area once. ReplyMagic answers concretely instead of forcing every prospect into a back-and-forth.
USE:04 — Service-specific
“Do you do extensions / outdoor shoots / nutrition plans?”
Each post is its own context — wedding hair vs. balayage, in-studio vs. on-location, 1:1 vs. group. ReplyMagic only answers from the post in question, not a generic service list.
USE:05 — Lead capture
Hand-off to a real human.
When a lead is qualified — date confirmed, budget aligned — ReplyMagic flags the conversation for you with a one-line summary and the booking link they already saw. You close. It opens.
Voice match
Sounds like your studio. Not a script.
Drop in 5–10 of your real DMs from past clients. ReplyMagic learns whether you're warm and chatty, brisk and professional, or somewhere between. Every reply matches — including the “unfortunately we're booked” ones, which still need to feel human.
A real scenario
Saturday morning. You posted a wedding shoot Friday night.
By 9am there are 28 comments and 11 DMs. Six are “are you available for [date]?”. Four are “how much for full-day coverage?”. Three ask if you travel out of state. Two are existing client follow-ups about gallery delivery.
ReplyMagic answers the dates against your calendar rules, shares the starting price for full-day, confirms you travel within a 3-hour radius (and asks where for further), and sends the gallery FAQ link to the two existing clients. Three qualified couples land in your inbox with summaries.
You spend 15 minutes Saturday booking — instead of three hours typing the same answers.
FAQ
Service business questions.
I run a salon — does this work for an in-person service business? +
Yes. ReplyMagic is built for any business that runs through Instagram comments and DMs. Salons, photographers, fitness coaches, makeup artists, and consultants are common use cases. Set service details on each promo post and let it answer the same questions you've answered 1,000 times.
Can it actually book appointments? +
It doesn't write to your calendar — it sends people to your existing booking link (Calendly, Square, GlossGenius, Acuity, etc.) and answers the prep questions that usually stop people from clicking. Most service businesses see meaningful lift on click-through.
What about prices for custom work? +
Set a starting-from price plus a “custom-quote” fallback. ReplyMagic will share the starting range, then say “for a custom quote I'll loop in [you] directly” and route the conversation. No more “DM for pricing” black hole.
Will it answer location questions accurately? +
Yes — set your service area, studio address (if shareable), and travel rules. ReplyMagic answers from those. Out-of-area inquiries get a polite redirect instead of silence.