RE:01 — Availability
“Is this still available?”
The single most-asked question on listing reels. Mark a post as active, under contract, or sold and ReplyMagic answers correctly every time — without you remembering to update Instagram.
For real estate
Every listing comment answered. Even at 11pm.
ReplyMagic handles the “is this still available?”, price, neighborhood, and showing questions every listing reel attracts — using the details you set on each post, in your voice. ~5 minute setup.
Why real-estate DMs are different
Every listing is a different conversation.
A blanket auto-reply can't tell someone whether the duplex on Maple is still available, what the HOA fee is, or whether you're holding an open house Sunday. ReplyMagic stores that on the listing post itself — and answers from there.
- ✓ Per-listing: status, price, beds/baths, sqft, lot, HOA
- ✓ Per-post: open house times, showing rules, financing notes
- ✓ Always-refer-to-you on offers, pre-approval, and Fair-Housing-adjacent Qs
- ✓ Voice profile that matches your brokerage tone
- ✓ Multi-language for international buyers
- ✓ Hot leads flagged to your phone with conversation summaries
Common questions ReplyMagic handles
The six questions every listing reel generates.
RE:02 — Price
Price & terms questions.
Set the list price, recent reductions, and any seller concessions per listing. ReplyMagic shares them concretely — not “please DM me” — which keeps warm buyers from drifting away.
RE:03 — Location
Neighborhood & schools.
Drop in the neighborhood, school district, walk-to amenities, and HOA details. ReplyMagic answers location questions without guessing or sharing wrong boundaries.
RE:04 — Showings
Showings & open houses.
Open house this Sunday at 2pm? Set it once. ReplyMagic confirms timing, sends your booking link or showing-request form, and flags qualified buyers to you.
RE:05 — Specs
Beds, baths, sqft, lot.
The basic specs every prospect asks for, answered from what you set on the post — not scraped or guessed. Listing data lives where you put it.
RE:06 — Lead routing
Real buyers to your inbox.
When someone asks about pre-approval, a private showing, or making an offer, ReplyMagic stops auto-replying and pings you with the conversation summary and contact handle.
A real scenario
Sunday open house. Listing reel went live Friday.
The reel hit 90k views by Saturday night. The DMs and comments are overwhelming: 47 “is this still available?”, 31 price asks, 22 neighborhood questions, 14 “can I see it Sunday?”, and 6 actually serious buyers asking about offer terms.
ReplyMagic confirms availability, shares the list price and any reduction, answers school district and HOA from what you set, sends Sunday's open house time and address. The 6 serious buyers — anyone asking about pre-approval, offer strategy, or private showings — get flagged for you immediately, with their handle and a one-line summary.
You walk into Sunday's open house with a warm list. None of the routine questions ate your weekend.
FAQ
Real-estate questions.
Does ReplyMagic pull from MLS? +
No — and we don't claim to. You set listing details per post when you upload it. We're not an MLS replacement; we're an Instagram comment & DM tool. Most agents we talk to are fine with this because they're posting one or two listings at a time, not their full inventory.
Can it actually book a showing? +
It sends prospects to your existing showing form (ShowingTime, your team's Calendly, etc.) and answers the questions that usually stop people from filling it out. It doesn't write to your calendar directly.
What about Fair Housing concerns? +
ReplyMagic answers from the listing details and policies you set. Set sensitive topics — “school quality,” demographic questions, anything that approaches Fair Housing risk — as always-refer-to-you, and the bot will politely defer rather than answer. Your compliance team should review your specific setup.
How do I keep replies from sounding robotic? +
Drop in 5–10 of your real DMs to past buyers. ReplyMagic mirrors your voice — most agents go for warm, brief, and useful. You can adjust at any time.
What about teams with multiple agents? +
On the Agency plan, each Instagram account gets its own voice profile, listings context, and routing rules. Team seats let assistants and TCs review flagged conversations.